|The Philosophy of Simplicity
The Simplicity philosophy
centers upon performance and value. It's these two principles that challenge
us to build superior cleaning products and to offer years of worry-free
satisfaction. By conquering these challenges, we reap the benefits of
positive word-of-mouth advertising that help grow our business. This straightforward
strategy disciplines us never to stray from our focus on quality and customer
When reading the section
"Choosing a Vacuum", you may
have noticed that with most features, there is always some trade-off--bagless
vs. non-bagless, clean air vs. dirty air, HEPA vs. electrostatic, plastic
vs. metal machines and so on. These trade-offs create a lot of confusion for
vacuum cleaner buyers. We hope you find our Buyers Guide helpful in the process
of making a decision which vacuum cleaner is right for you.
Now that we've taken time to talk about vacuum cleaners in general, lets turn our attention to
why a Simplicity vacuum cleaner can be an excellent choice for your home.
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In contrast to the disposable
vacuum cleaners found at a discount superstore, Simplicity believes your money
is better spent on a quality product that's affordable. All design work, engineering,
construction, and materials center around the principle of building a high
performing machine built for years of durable use. This is where Simplicity
offers value not seen in other vacuums.
The reason Simplicity
Vacuums are not considered "disposable vacuums" is because of the great care
we take in designing and constructing our machines. Our desire has never been
to build a low cost, low quality machine for the discount store. There are
too many other manufacturers who specialize in that. Plus, as we learned earlier,
there is a growing demand from consumers seeking better quality, longer lasting
machines. Simplicity caters to consumers looking to save money over time by
buying right the first time. The phrase "you get what you pay for" is so true
in the vacuum cleaner market.
Our devotion to build
a better longer lasting vacuum cleaner has resulted in one system we call
DuraTech Design. DuraTech is a design system that focuses solely
on the goal of building a longer lasting vacuum cleaner. This feature
is available on all 7
begins with a "clean air" vacuum that filters damaging dirt and debris
before reaching the motor and motor fan. DuraTech then uses separate
components that are designed to be replaceable, allowing the customer
to replace components instead of replacing a more expensive part or the
entire unit. Then, the most durable materials are used, depending on the
purpose of a particular component. For example, steel is used to protect
the critical wear areas of a vacuum (brushroll, bottom plate, pivot points,
handle). Finally, safeguards are set in place to protect the Simplicity
while in use, including a full bag indicator light and reset-able circuit
breaker which protects the high performance motor against a clogged machine
or broken vacuum bag.
Over time, all vacuums
wear down or break down to some degree. Then a buyer has to choose between
throwing a vacuum away or simply replacing a low cost component. Simplicity
vacuum cleaners offer a superior warranty. You'll find a four-year warranty
on the premium 7 Series . It's not luck that makes our vacuums last longer--it's our determination.
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are many reasons why consumers are demanding a cleaner home environment: minimize
allergic reactions to the occupants, combat poor indoor air quality, or enjoy
an aesthetically cleaner home. Vacuum cleaners with high efficiency filtration
systems are an effective tool to improve indoor air quality and maintain a
cleaner home environment.
With regards to choosing
vacuums with or without HEPA filters, our belief is this: First and foremost,
vacuum cleaners are carpet and floor cleaners. Utilizing filter technology
that would jeopardize cleaning performance would go against the purpose
of using a vacuum cleaner. Simplicity's filtration solution combines both
high airflow performance and high filtration technology. It's what we
call AST (Allergen Suppression Technology) and the cornerstone of AST is Filtrete electrostatic media by 3M.
Each Simplicity canister
and upright offers a high efficiency electrostatic twin-ply filter bag
which removes fully 99% of dirt and fine particles. The air then flows
through a pre-filter before the motor and fan, then a filter after the
motor and fan. Finally, air is filtered a last time by a super-efficient
electrostatic post filter like Filtrete. This series of filtering stages
returns clean air to your home.
How does electrostatic
filter media rate against HEPA filter media? According to Consumer Reports,
both filtering medias are given the highest rating of "excellent."
The advantage of electrostatic media, like Filtrete, is the higher airflow rate allowed and lower cost. It's the perfect filtration solution.
Note: 3M, maker of Filtrete, is a partner with the American Lung Association in support of the American
Lung Association Health House program.
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Some vacuum cleaner brands
base their cleaning claims solely on suction, others on airflow, and others
claim HEPA to tout cleaning performance. At Simplicity, it's a well thought
out combination of components that leads to maximum cleaning performance.
The first step in cleaning
is agitating the carpet to help loosen deep down dirt. This is why a key feature
of a Simplicity is the steel, 4-ball bearing brushroll, which features replaceable
strips. On the 7 Series,
the brushroll is housed in a cylindrical housing to minimize air turbulence.
This greatly improves airflow. The majority of Simplicity uprights offer either
a single fan or twin fan high performance 12 amp motor offering strong suction
and maximum airflow. The first process in cleaning is getting dirt (and air)
into the vacuum. Once inside, the second stage of cleaning is keeping dirt
As stated earlier,
most Simplicity uprights offer the electrostatic filtering media Filtrete
by 3M. Filtrete combines high airflow along with excellent
filtration media. In other words, it allows the vacuum cleaner to pick
up more dirt because of high airflow and its ability to keep dirt in the
vacuum. This technology works so well that Simplicity uses the same electrostatic
filtering media in vacuum bags.
Simplicity upright and canister offers an exclusive bag featuring a twin-ply
electrostatic liner. This liner performs six times better than a standard
bag! As you may know, Simplicity's are 'clean air' machines. This means that
dirt and debris get filtered out of the airflow before they reach the motor
Dirt and debris are filtered by the electrostatically-lined bag, thereby sending clean air through the motor fan. As the airflow exits the machine, that's where the final Filtrete filter removes virtually all remaining fine particles.
Note: Simplicity does not offer any bagless upright vacuum cleaners. (Please consult our Choosing a Vacuum section and see "Bagless
vs. Non-bagless"). Most consumers buy these machines thinking of
the benefit of never buying bags again. The problem with bagless vacuums is
the technology: Bagless vacuums are inherently poor cleaning machines thus
requiring every bagless vacuum to use additional filters. Remember, the filters
must be replaced 1-2 times per year at a cost ranging from $20 to $60 a filter.
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Vacuuming is a simple conceptgetting dirt and air in the machine, then keeping dirt inside the machine.
It sounds simple, but
there is a lengthy list of features Simplicity analyzes and offers to maximize
cleaning performance. It's a process that never stops while we continue the
quest to build the best performing vacuum on the market.
Please take the time
to review our products and compare them with other vacuum brands you may be
considering. If you have any questions, please contact your local Authorized
If you need further
assistance, please contact us.
Thanks for spending time on our websitewe hope it was helpful for your home cleaning needs.
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